Some of my most recent work comes from Lifestyle Healthcare Group. I was both a designer and marketing director here. I helped develop the style guide, logo and branding for Lifestyle right from the beginning of the company. I'm a little more limited in what I can show, as Lifestyle is a start up company and some material is confidential. These samples should provide a good example of the overall art direction.
Lifestyle Med Spa
Lifestyle Med Spa is one of the operating companies of Lifestyle Healthcare Group. The spa has been in business just as long as the healthcare side of the business. I helped develop the style guide and over all direction for Lifestyle Med Spa's marketing. While the healthcare side had to be more corporate, the med spa side has a more organic feel. These are various samples of some of the marketing materials I created for the med spa.
Valley Square Plastic Surgery
Valley Square Plastic Surgery was my first graphic design job. The business was run by a plastic surgeon who wanted a more upscale and elegant look. More sophisticated and formal elements were blended with some organic and floral designs. Valley Square also had a med spa as part of the business. So blending organic and formal design ideas was the direction we decided to go in.
These are samples of work I did as a freelance designer with a few that were part of my marketing company, Digital Magic Studios. There are a variety of businesses that I did design work for such as healthcare, IT, martial arts, racing, and military groups. Each client had something unique and fun about them. I always tried to bring out both the strengths of the client and something unique to them.
Here are various drawings I did from either live models, zoo animals, or animals at a local museum. Drawing is what got me started in design and art in general. I find drawing relaxing and helpful as it keeps me creative and thinking about design and composition.